3 September Sep 2020 0947 03 September 2020

WADA launches Stakeholder Perceptions Survey

Montreal, 2 September 2020

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Dear Colleagues,

On 2 July 2020, the World Anti-Doping Agency (WADA) published its new Five-Year Strategic Plan (Plan), which lays the foundation for WADA’s strategic activity for 2020-2024 as the Agency is ‘Leading Anti-Doping in a New Era’. One of the initiatives under the ‘Be Visible’ priority within the Plan is to ‘revitalize WADA’s brand to reflect its desired positioning’. For clarity, WADA’s brand is the way the Agency presents itself to the world across its various touchpoints/interactions.

In the first instance, the Project involves conducting research to determine how WADA is perceived by its stakeholders, what differentiators we possess, expectations for the Agency and the future of anti-doping.

Today, WADA is reminding you of the 15-minute Stakeholder Perceptions Survey that the Agency sent you on 25 August; and, is asking all those who have yet to complete it to kindly do so by 11 September 2020.

Please click here to access the survey.


The Survey is being hosted by our research partner, Teneo – a global communications consultancy. It is therefore fully confidential. WADA will not have direct access to the responses/data provided by the participants.

We would be grateful if you agreed to take part and share your thoughts on how the Agency can deliver with and for our stakeholders a strengthened WADA and World Anti-Doping Program.

We look forward to hearing your views; and, thank you very much in advance for your contribution.

Best regards,

World Anti-Doping Agency

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